We Live in Timehas gotten a lot of social media traction as of late, and it’s not just because Florence Pugh and Andrew Garfield star in the upcoming romance drama. The marketing for the film, which teases a very emotional and tragic journey between lovers, hit a major inflection point in the past summer whena poster snafu featured a very ugly-looking carnival horse. It’s now become a viral meme and, as such, A24 has decided to bank on the unexpected turn of events.Soon enough, anyone willing to drop cash on a very niche t-shirt will be able to sport the infamous horse fromWe Live in Time.
Andrew Garfield, who plays Florence Pugh’s partner, Tobias, went onThe Late Show with Stephen Colbertto discuss the viral movie poster that featured a particularly weird-looking horse. He revealed his first reaction to seeing the poster, but also arrived with a surprise for the interview host. To promote the film, Garfield gave Colbertan A24-branded t-shirt with the head of the horse from theWe Live in Timeposter. TheLate Showhost had a smile on his face, revealing the pretty insane marketing gimmick, which feels slightly out of place for a film that deals with heavy subject matter. In an X/Tweet, A24 confirmed that the merch will be available for purchase soon. Check it out below:
Spider-Man Star Insists New Movie Helped Him Through a ‘Midlife Crisis’
Andrew Garfield’s upcoming film We Live in Time helped the thespian through a very tough time.
Garfield did not mince words about his initial thoughts on theWe Live in Timeposter before it was released to the public. Despite now embracing the meme as a part of the movie’s legacy, Garfield had a funny feeling that the “insane horse” was a bit too prominent in the now-infamous image.
“I see this image, and I think, ‘Maybe I’m the only one that will notice this insane horse. It feels like we’re in his poster, in a way. No, I’m probably being overly sensitive. No one else will see it.'”
We Live in Time Handles Serious Subject Matter
Although theWe Live in Timemovie poster meme is helping the upcoming film get more recognition,it feels out of place for a film that is set to deal with serious themes. The film follows a decade in the life of Almut (Florence Pugh) and Tobias (Andrew Garfield), who fall in love and have a child together after a chance encounter. But it all gets uprooted when it is revealed that Almut has late-stage ovarian cancer.We Live in Timewill no doubt be a tear-jerker, one that is said to beheavily lifted by the performances of its two leads. Pugh took the role very seriously, going as far asshaving her headinstead of getting a bald cap for the film.
It’s interesting to see how such an unrelated meme could end up overshadowing a deeply thoughtful story about love and life, even though Garfieldpreviously acknowledgedthat"no one would be aware of this film if it wasn’t for that f***ing horse."
We Live in Time
A witty chef and a recent divorcee have a chance encounter that changes their lives. As their love story unfolds, they build a life together, but a hidden truth threatens to unravel their relationship, bringing humor, drama, and emotional depth to their journey.
