NEON has been teasingLonglegsfor quite some time online, which began with the film’s “every year there is another” teaser to kick off the New Year. The marketing campaign is almost like an ARG, dropping hints, clues and puzzles along the way, including the latest teaser (dubbedSweet), a puzzlebox of a video. This comes after a previous trailer and images of four movie posters, which gave horror fans their very first look atNicolas Cage’s serial killer, who he describes as a “possessed Geppetto.” You canwatch the newSweetteaser above, which was released alongside a new enigmatic image which details a set of instructions:

Check out the previous eerie footage below, which was released on Feb. 5 and also features the character hunting Lee Harker, who is portrayed by Maika Monroe:

Longlegs Instructions

In an interview with The New York Times journalist Kyle Buchanan, Cage described the creepy killer he portrays inLonglegs. Cage said (viaX, formerly Twitter):

I play, I almost call him like a possessed Geppetto.

Cage’s character was purposely left out of the first cryptic 36-second teaser NEON dropped back on January 5 — not to mention the rest of the ad campaign — to begin marketing a then unknown horror film. But the news had broken earlier that Cage would be starring in a scary movie from NEON calledLonglegs. And while Cage is mostly absent from the latestSweetteaser, fans can catch a glimpse of him if they slow down the previous trailer (pictured below):

Cage said in the same interview:

“He makes these dolls, and the dolls infiltrate families and get the families to do terrible things. It’s a horror film. And [Oz Perkins] was, I think telling a story, in some ways, about his mother, and I played Longlegs as a very androgynous character, and I’m channeling my mom.”

Fans React to Movie Trailer Haunting the Internet, Teases Mysterious NEON Horror Film

Fans are haunted by NEON’s suspenseful 37-second trailer teasing a creepy new horror film, while keeping the title top secret.

NEON’s Longlegs Campaign

Longlegs is a horror thriller film by writer-director Osgood Perkins. When FBI agent Lee Harker is assigned to a serial killer cold case, their investigation leads them down a rabbit hole riddled with disturbing discoveries and the occult at the center of it all. When the trail of evidence reveals a personal connection, it becomes a race against time to prevent another murder.

“You’ve got the teeth of the hydra upon you.” That’s the tagline attached to NEON’s Feb. 5 trailer for the upcoming horror film,Longlegs. The latest teaser from today, April 17, has a thumbnail with metadata that reads “hell awaits,” and the teaser itself is filled with cryptic poetry.NEON’s secretive ad campaignhas been an intriguing slow burn that continues to build suspense and anticipation for the Nicolas Cage and Maika Monroe-led movie. For example, apparent victims of Cage’s serial killer have been popping up online in terrifying images, which also serve as movie posters forLonglegs. Check out the four targets with a brief description of each photo below:

Nicolas Cage in Longlegs

Mrs Camera. Mother. Father. Priest. Axe. 1975. It was a good day. For a good girl. To be at school.

Door to door there she goes. Where she stops nobody knows. Except for him. He knows.

NEON Nameless Horror Film

The Horn family. Former family of 4. Mother got it worst. Father said she needed it most. No signs of forced entry. July 04, 2025.

The birthday girl. 8 years old. Police report: June 07, 2025. So lucky to celebrate.

Longlegs 2024 Movie Poster

Still on the fence about whether to watch Cage’s upcoming serial killer movie? If so, you should know that filmmaker Oz Perkins (son of Anthony Perkins, i.e. Norman Bates inPsycho) has become one of the most acclaimed horror directors of the last decade thanks to his brilliant filmsThe Blackcoat’s DaughterandI Am the Pretty Thing That Lives in the House. Check out theLonglegssynopsis, which reads as follows:

“FBI Agent Lee Harker (Maika Monroe) is a gifted new recruit assigned to the unsolved case of an elusive serial killer (Nicolas Cage). As the case takes complex turns, unearthing evidence of the occult, Harker discovers a personal connection to the merciless killer and must race against time to stop him before he claims the lives of another innocent family.”

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Longlegshits theaters this summer on Friday, July 12.