James Cameron has spoken up aboutAvengers: Endgametaking downAvataras the highest grossing movie of all time. This past weekend was a triumphant one for Marvel Studios. Kevin Feige announced their upcoming release schedule at San Diego Comic-Con, which included more than a few titles nobody saw coming, including Mahershala Ali headlining a brand-newBlademovie. However, before Feige got into addressing the new titles and cast members, he took a moment to acknowledge the fact thatAvengers: Endgamehad become the highest grossing movie of all time. As it stands,Endgameis at $2.79 billion.
Comic-Conwas the perfect place to be able to announce the news ofAvengers: Endgamebecoming number one.Avatardirector James Cameron released a congratulatory message on social media to the movie and Marvel Studios this morning. “Oel ngati kameie, I see you Marvel - congratulations toAvengers: Endgameon becoming the new box office king,” said Cameron’s message, which featured someAvatarartwork with Iron Man integrated. “Oel ngati kameie” means “I see you” in the native language of the Na’vi people from theAvatarfranchise.Avatarheld the previous box office record with $2.78 billion.
This isn’t the first time James Cameron has had to acknowledgeAvengers: Endgameand Marvel Studios. Back in May, the epic movie sank Cameron’sTitanicbox office record, which also received a congratulatory message from the director, who had not been so kind to the superhero genre has a whole in the past. Cameron touted the fact that Marvel Studios was helping the movie industry as a whole. He had this to say.
“An iceberg sank the real Titanic. It took theAvengers to sink my Titanic. Everyone here at Lightstorm Entertainment salutes your amazing achievement. You’ve shown that the movie industry is not only alive and well, it’s bigger than ever!”
It didn’t take long forAvengers: Endgameto start breakingbox office records. It did so right out of the gate, but later stalled when it got just above the $2 billion mark in a matter of weeks. There were more than a few people who did not think the movie would have the legs to make it pastAvataronce everything started to slow down. But, Marvel Studios took a note from theAvatartheatrical playbook and decided to rerelease the movie, albeit a lot quicker than James Cameron’s opus.
When it comes down to it, theAvengers: Endgamererelease was crucial to getting the movie to the top. Before the movie came out with extra features, it had fallen out of the top ten for the very first time, but the new release got it right back up there and helped earn some extra millions in the process. Now, the movie is all set to be released digitally at next week with a Blu-ray release to follow in August. you’re able to check outJames Cameron’s Twittermessage to Marvel Studios below.
