Avengers: Infinity Warkicked off quite the international phenomenon with websites dedicated to letting Marvel Cinematic Devotees know if they would have survived theMad Titan’s snapall the way to a social media forum devoted to spreading the word that Thanos did nothing wrong. And now, just in time to promote the digital release and upcoming Blu-ray release, we have a new Facebook AR experience that allows users to experience the mighty snap of Thanos, reducing them to dust, just like their favorite superheroes from the movie.
Facebook has been following in the footsteps of Snapchat over the past few years, adding goofy filters to trap user data while giving them dog ears or a mustache. However, the controversial social media giant has paired with Marvel Studios for the ultimateInfinity Waraugmented reality filter, which snaps your picture as Thanos snaps his fingers. And then poof! You turn to dust,just like Peter Parker did in Tony Stark’s armsor Nick Fury right before he sent a distress message toCaptain Marvel.
Facebook isn’t exactly restoring balance to the universe, but it’s still pretty fun, especially for big fans ofInfinity War. The new AR experience is being used to promote the release of the epic film digitally, which boasts a ton of extra features, including deleted scenes, agag reel, and director commentary. The Russo Brothers' commentary has shed a whole new light on the movie, providing some background information where there were possible gaps, or teasing that Korg fromThor: Ragnarokdidn’t survive the attack by Thanos in his Black Order at the beginning ofInfinity War.
While theInfinity War bonus featuresare all pretty awesome, they’re still not scratching thatAvengers 4itch. There have been little tidbits revealing that Chris Evans' Steve Rogers will have a larger role, but that was to be expected since he wasn’t in a whole lot ofInfinity War. The real questions are howCaptain Marveland the Quantum Realm fromAnt-Man and the Waspwill factor into the highly anticipated conclusion to the Avengers saga. How will Peter Parker, Nick Fury, T’Challa, and the rest of the dusted heroes make their return to the MCU? That’s the real question.
While there are a million questions aboutAvengers 4, the newInfinity WarAR experience will kill a few minutes of waiting for the next installment. Plus, you may share yourself as the victim of the Mad Titan’s attempt to restore balance to the universe. This should be an eye opening experience for those of us who survived that mass ban from the Thanos Did Nothing Wrong subreddit as well as the random website that revealed your fate. Now, we can all get a chance to turn to dust and share it on social media. You can try theInfinity WarAR experience over atFacebook.
